Kevin Grandison

Chuda: Dr. Elena Ocher’s Healing Hydrating Cream, a product spot made in 3D, 2024

2024Scroll

Chuda

Client
Dr. Elena Ocher, New York, for Chuda Healing Hydrating Cream
Year
2024
Format
12 seconds, 16:9 and 9:16
What I did
3D product animation, simulation and lighting

Film

Scroll and the splash moves. Stop, and it stops with you.

The cream in its open jar, a swirl lifted at the center
The cream, the first shot of the spot
The red lid in the air above the open Chuda jar, the label whole: Chuda, Dr. Elena Ocher, New York
The lid, on its way down
The Chuda label up close: Chuda, Dr. Elena Ocher, New York, Healing Hydrating Cream
The label
A clear splash wrapping around the Chuda jar and its red lid, held mid-air
The splash, held around the jar