Amici & Vino: brand and motion, 2023
2023Scroll
Amici & Vino
Wine tastings hosted in Connecticut, New York and online: a script monogram whose A ties itself round a bottle, launched in motion.
Alicia Abaté hosts wine tastings as Amici & Vino, in Connecticut and New York and online. In autumn 2023 the identity went from sketches, through four rounds, to a script monogram with no wordmark beside it: the monogram is the whole signature.
It launched on social in motion, and on a website built in Webflow, in rose copper on black with Playfair Display and Montserrat.
- Client
- Amici & Vino, Alicia Abaté
- Year
- 2023
- What I did
- Identity, a social launch in motion, the website in Webflow
- Chapters
- Brand, Motion
Brand
A script monogram: the A runs on as a ribbon and ties itself round a bottle.
Sketches
Letters, ligatures and ampersands, worked out by hand.
The tasting placemat: a numbered circle for each glass, the monogram at the centre
The website
Built in Webflow, in the identity’s rose copper and Playfair italics: the tastings, the events and a way to book one.
“As someone who knows very little about wine, Alicia’s lighthearted approach eased the uneasiness I often feel at wine events.”
Motion
The monogram draws itself on, stroke by stroke: a study made in 2026 from the 2023 master.
The monogram, drawn: a motion study, 2026
The launch
On Instagram the monogram faded up in its foil finish over a toast.
The monogram on the Instagram intro, 2023
