Paddock

Brand, web, film
A private car club in New York and Miami. I’ve worked with them since 2022, from the hexagon P to the app members book their cars through.
See the case studyReel2024
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Brand, web, film
A private car club in New York and Miami. I’ve worked with them since 2022, from the hexagon P to the app members book their cars through.
See the case studyBrand, motion
Wine tastings in Connecticut, New York and online. I drew the monogram, an A that ties itself around the bottle, then made it move for the launch.
See the case studyI’m a designer and director. I work across brand, motion, film, photography, web and 3D, and I’m happiest when a project needs a bit of all of it. Everything I make for it starts from one idea, so it all hangs together.

About
Film, brand
A Baltimore cantina with a day shift and a night shift. I rebranded it around the name everyone already called it, and cut the film that shows both.
See the case studyWeb, 3D
Personal project
A child’s day, told in one long scroll. I wrote it, designed it and built it in three.js.
See the case studyWhen Paddock was opening in Miami, there was no garage to film yet. So I built one in 3D. Here’s how that went, straight out of the viewport.
A grey box and a wooden guy for scale. Walls, columns and ceiling height come first, before a single material.
Then I fly the camera through clay cars until the moves feel right. It’s cheap to change here, so I change it a lot.
Then the look. The hexagon lights, the concrete, the cars, and style frames until any still could be the poster.
And a garage nobody had built yet becomes the launch teaser.
Good Vibes Cantina
Ahead of
the build
Sometimes there’s nothing to shoot yet, so I build it in 3D. The Paddock Miami launch teaser, and the Good Vibes Cantina interior while it was still a plan.
See the case studyProduct CGI
Shots no camera could get. A cream jar frozen mid-splash, and a lotion that pours itself around its bottle.
See the case studyFilm
The candlelit piano bar upstairs at Fraunces Tavern. Cocktails, live piano, and 40 seconds to make you want a table.
See the case studyFilm, photos
One Sunday in May, Paddock members rolled out of the garage for a rally. I shot the film and the stills.
See the case studyFilm, photos
A Paddock dinner down in Lucciola’s wine cellar. I filmed the night and shot the stills.
See the case studyReel
The reel for my video production company. Cars, beauty and the city, in 38 seconds.
See the case studyThings I make when nobody’s paying, mostly to see what Houdini will let me get away with.